Almost 123 million people in the U.S. viewed streaming Internet video in January, according to a report last month from comScore.
If the user-generated nation could be quantified, what would it look like? Consider that each day, consumers:
- Upload more than 100,000 videos.
- Watch more than 200 million video clips.
- View more than 1.3 billion web pages at social networking sites.
- Submit thousands of ratings and reviews.
- Are responsible for most of the more than 1.3 million blog posts entered (and for most of the more than 100,000 new blogs launched daily.
It goes on. More than 80 million teen- and young-adult consumers, and a significant proportion of consumers in older age groups, have joined social-networking sites like MySpace, Facebook, Gather or LinkedIn, where they’ve posted profiles, likes and dislikes, links to friends, contact information and other personal details. Membership in online social networks among teens and young adults has reached a penetration rate of 90 percent.
This data, gathered from a number of sources (cited in the book), suggests major implications for business.