“Viral Video Genius” Kevin Nalty offers 10 great ideas for running a successful contest.
As Nalty cautions, “Video contests continue to roll out, often ignoring some of the basics for attracting good entries.”
I’ve heard the same from marketers, who have advised that acquiring entries can be surprisingly difficult. User-Generated Nation’s recent series on contests has offered some suggestions for remedying the problem.
Nalty brings the perspectives of both content creator and marketer to the issue. His post should be considered essential reading by anyone who plans to sponsor video contests.