About This Blog

User-Generated Nation, written by veteran Internet and technology editor Lester Craft Jr., is a companion to the forthcoming book, User-Generated Nation: How to Do Business When the Consumer Is in Control.

The blog advises advertisers and marketers on how to harness user-generated content in all its many forms, including usertainment (video and other types of user-generated entertainment), blogs, social networking, usertising (user-generated advertising), and user-generated ratings & reviews.

A sister blog, Usertainment Watch, helps producers of user-generated entertainment content monetize their videos, music and other media.

Craft has spent most of the past decade exploring the nexus of business and technology as the chief editor at several leading publications and websites, including Upside, the magazine that originated coverage of the business of technology in Silicon Valley.

Currently, Craft is Editor at Large and Online Editorial Director at Travel Weekly.


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