Is Vidmetrix Your Next Key Metrics Source?

May 23, 2007

Marketers definitely should check out Vidmeter’s new video analytics service, Vidmetrix.

Vidmeter/Vidmetrix intends to be a “go-to” source for marketing metrics on Internet video, and it’s showing strong progress toward achieving that goal. Though he launched Vidmeter just a few months ago, founder Bri Holt brings relevant expertise to the task and he and his team are building it out quickly.

Vidmetrix, Vidmeter’s new service, “is designed for marketing firms to track their online video campaigns, see how much exposure they’re getting, and see consumer feedback,” Holt says.

That means tracking views and comments across 44 (“and counting”) video sites, and generating a rich suite of reports and tracking. Vidmetrix also enables tracking videos hosted at a business’s own site, and for integrating that data with activity from distributed channels (YouTube, etc.).

Needless to say, tracking and metrics that can bring visibility to the rather chaotic world of online video is invaluable to marketers. If you haven’t done so yet, check out Vidmetrix.


Raw Numbers

April 6, 2007

Almost 123 million people in the U.S. viewed streaming Internet video in January, according to a report last month from comScore.

If the user-generated nation could be quantified, what would it look like? Consider that each day, consumers:

  • Upload more than 100,000 videos.
  • Watch more than 200 million video clips.
  • View more than 1.3 billion web pages at social networking sites.
  • Submit thousands of ratings and reviews.
  • Are responsible for most of the more than 1.3 million blog posts entered (and for most of the more than 100,000 new blogs launched daily. 

It goes on. More than 80 million teen- and young-adult consumers, and a significant proportion of consumers in older age groups, have joined social-networking sites like MySpace, Facebook, Gather or LinkedIn, where they’ve posted profiles, likes and dislikes, links to friends, contact information and other personal details. Membership in online social networks among teens and young adults has reached a penetration rate of 90 percent.

This data, gathered from a number of sources (cited in the book), suggests major implications for business.